Cumulative Sales Exceed 5 Million Units! 'KITTA' Compact Masking Tape Celebrates 10th Anniversary

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King Jim's masking tape brand "KITTA" celebrates its 10th anniversary with cumulative sales surpassing 5 million units. Various projects are being rolled out, including a special commemorative website, limited edition items, voting for reprint designs, and new design announcements.

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King Jim's masking tape brand "KITTA" celebrates its 10th anniversary with cumulative sales surpassing 5 million units. Various projects are being rolled out, including a special commemorative website, limited edition items, voting for reprint designs, and new design announcements.

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Source: https://prtimes.jp/main/html/rd/p/000000678.000000288.html | Date: Date unavailable

King Jim Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Miyoko Kimura) announces that "KITTA," a compact masking tape from its stationery brand "HITOTOKI," which is themed "enjoying everyday life," will be launching commemorative projects to mark its 10th anniversary since its release. In addition, a special website (https://www.kingjim.co.jp/hitotoki/sp/kitta/10th/) dedicated to the 10th anniversary has been launched. "KITTA" was developed focusing on the inconvenience of traditional masking tapes, which are bulky in roll form and difficult to carry multiple rolls at once. By pre-cutting masking tape into easy-to-use lengths and compiling them on a card-sized backing, "KITTA" can be neatly stored in notebooks or pen cases, making it easy to carry and casually use. Celebrating its 10th anniversary since its launch in 2016, "KITTA" has surpassed a cumulative sales volume of 5 million units※2 across its series. It has gained popularity among many customers as a companion for daily life, not only for everyday use but also for decorating planners and gift wrapping. To date, "KITTA" has collaborated with over 40 artists and has expanded its range to include various forms such as stamp-style stickers and accordion-type tapes. Over the past 10 years since its launch, the lineup has grown to 221 types※1, broadening its support among stationery enthusiasts. To commemorate its 10th anniversary, various celebratory projects will be rolled out sequentially. These include the launch of a special 10th-anniversary website, the release of commemorative items, a participatory voting project to decide on復刻 (reprint) designs from those previously released, and the launch of special new designs. These initiatives are planned for all "KITTA" users who have enjoyed the product over the years. Moving forward, "KITTA" will continue to broaden its range of designs and uses, offering small joys to everyday life. ※1 Includes KITTA sold exclusively online, at events, for overseas sales

Cumulative Sales Exceed 5 Million Units! 'KITTA' Compact Masking Tape Celebrates 10th Anniversary

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