Kimura Drink Co., Ltd. (Head office: Shimada City, Shizuoka Prefecture; Representative Director: Hidefumi Kimura) will launch its new carbonated beverage brand “BASIQ+” nationwide in Japan on Monday, May 18, 2026. Based on the concept of “a taste you won’t tire of even if you drink it every day, and that makes you want to keep drinking,” the brand will offer six classic flavors, including cola, ginger ale, and melon soda. The lineup is designed to bring fizzy refreshment and color to everyday life. The brand is also among the first in the soft drink industry to adopt Japan’s front-of-package nutrition labeling system (FOPNL), announced by the Consumer Affairs Agency in February 2026, as part of its efforts to provide clear and easy-to-understand information. The Idea Behind “BASIQ+” Since its founding, Kimura Drink has continued to develop locally rooted products through ramune and regional cider beverages. Drawing on that experience and product development capability, the company created “BASIQ+” out of a desire to deliver carbonated drinks that fit naturally into everyday life. The brand name “BASIQ+” is a coined term combining “BASIC” and “Quality.” Rather than a reward drink for special occasions, it is a carbonated beverage that can be enjoyed in daily life without becoming tiresome. While preserving the refreshing sensation expected from carbonation, the brand pursues flavors suitable for everyday drinking. The “+” also represents evolution and continuity. Through future flavor and size expansions, the brand aims to keep growing together with Kimura Drink. BASIQ+’s Commitment to Quality Early adoption of Japan’s front-of-package nutrition labeling “BASIQ+” is among the first in the soft drink industry to adopt Japan’s front-of-package nutrition labeling system (FOPNL), for which the Consumer Affairs Agency published and recommended guidelines in February 2026 (Note 1). The front of the package displays the percentage of recommended daily intake for adults aged