Kenel Elephant Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Kenzo Ishiyama), an art goods manufacturer, will launch "BEAT BEAST FIRE!" & "BEAT BEAST WATER?", collaboration products with artist Mick Itaya, from its upcycling and sustainable brand "NEWSED (Newsed)" on July 10, 2026 (Fri). This product is "BEAT BEAST," the second installment in the "UNISUS UNIT" series of assembly-type art objects. It is designed to be completed by assembling all 17 parts yourself. The material used is acrylic, which is leftover scrap from processing or deadstock that has no intended use, making each piece one-of-a-kind. The concept symbolizes "A-Un," the concept of the beginning and end of all things. It expresses a new "A-Un" born as a guardian of the new generation of myths. "BEAT BEAST FIRE!" symbolizes "A" as the origin of all things and their discovery, and "BEAT BEAST WATER?" symbolizes "Un" as the wisdom and doubt to which all things return. "BEAT BEAST," the only one of its kind in the world, born from the fusion of the randomness of the material and the creativity of Mick Itaya. Please experience its charm firsthand. [Product Overview] Product Names: "BEAT BEAST FIRE!", "BEAT BEAST WATER?" Release Date: July 10, 2026 (Fri) Price: 7,700 yen (tax included) Package Size: W200 x H200 x D5mm Assembled Size: W150 x H160 x D75mm Product Page: https://kenelestore.jp/collections/beat-beast *Due to the characteristics of the materials used, the color, pattern, and combination of parts will differ for each item, making them all unique. "BEAT BEAST FIRE!" "BEAT BEAST WATER?" [About NEWSED Brand] NEWSED is an upcycling brand that breathes new life into old things by viewing them from a fresh perspective, transforming them into something new. To date, we have developed and manufactured a variety of products using acrylic scraps from factories that produce accessory parts and store fixtures, such as our "Acryl Tag Plate," as well as scraps from xylophone keys and discarded