Keishindo Co., Ltd. (Headquarters: A-PLACE Kanayama 5F, 1-14-18 Kanayama, Naka-ku, Nagoya City, Representative Director: Yuji Mitsuda) will hold a collaborative project with Wakasa Seikatsu Co., Ltd. (Headquarters: Shimogyo-ku, Kyoto City) for a limited time starting July 8, 2026 (Wed). This collaboration celebrates both Keishindo's 160th anniversary and the 20th anniversary of Wakasa Seikatsu's official character "Buruburu-kun," with plans including the release of limited collaboration products and events with Buruburu-kun's appearance. World's First?! Blueberry Shrimp Crackers Now Available As a limited collaboration product, "Blueberry Shrimp Crackers" made with Ibaraki Prefecture-grown blueberries carefully selected by Wakasa Seikatsu have been created. These shrimp crackers are characterized by the rich aroma of blueberries that spreads with every bite and their elegant sweetness. You can enjoy a refreshing taste perfect for summer. Includes Limited Edition Sticker Includes a limited collaboration sticker designed with Wakasa Seikatsu's official character "Buruburu-kun" and Keishindo's unofficial character "Ebi-kun." It's a cute size that fits perfectly in a smartphone case. Blueberry Shrimp Crackers 50g ¥897 (tax included) [Sales Period] July 8 (Wed) - *Ends when sold out [Sales Locations] Keishindo Kanayama Main Store Keishindo Online Shop WAKASA & CO. KYOTO Hatsukoi♡Seikatsu Ehon Seikatsu Buruburu-kun Visits Keishindo Main Store! To commemorate this collaboration, Buruburu-kun will visit the Keishindo Kanayama Main Store on July 19 (Sun). This is a special event where you can enjoy taking photos and interacting with Buruburu-kun. Please take this opportunity to visit the Keishindo Kanayama Main Store. Event Overview [Date and Time] July 19 (Sun) 111:00 AM~ 9:00 PM~ 32:30~ *Three sessions: approximately 30 minutes each [Location] Keishindo Kanayama Main Store (3-minute walk from the south exit of Kanayama Station) *No reservations required/Free participation