Keisei Electric Railway Signs Official Partnership Agreement with MLB and Launches Various Promotions Featuring Los Angeles Dodgers Player Roki Sasaki
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Keisei Electric Railway has signed a partnership agreement with MLB and will launch promotions featuring Roki Sasaki.
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Frequently Asked Questions
- Q: What is the main purpose of this partnership between Keisei Electric Railway and MLB?
- A: The main purpose is to launch various promotional activities featuring Los Angeles Dodgers player Roki Sasaki, aiming to increase interest in the Keisei Group and share its aspirations and initiatives more widely.
- Q: When will this partnership officially begin?
- A: The partnership is set to begin in fiscal year 2026.
- Q: Why was Roki Sasaki chosen for these promotions?
- A: Roki Sasaki was chosen because his sincere dedication and daily efforts to succeed on the world stage resonate with Keisei Electric Railway's vision as a comprehensive infrastructure and lifestyle enterprise group, and his journey parallels the group's challenges and hopes for the future through airport transportation.
- Q: What kind of promotional activities are planned?
- A: Planned activities include TV commercials, web advertisements, a special website, official YouTube channel content, posters and digital signage in stations and trains, vehicle wrapping, SNS campaigns, commemorative tickets, and stamp rallies.
- Q: What is Keisei Electric Railway's vision?
- A: The Group Vision for 2030 is to 'Contribute to the realization of a sustainable society through co-creation with people in the Keisei Group's business areas and by contributing to the strengthening of Narita Airport, Japan's gateway.'