Kao Corporation (hereinafter "Kao")'s base makeup brand "SOFINA Primavista," built on dermatological science, will launch a new color, "Clear Lavender," for its "Stratum Moisture Primer," a "stratum care*1 primer" released in March 2026. The new color will be available at drugstores, large supermarkets, and e-commerce sites nationwide. This new color joins the existing "Sheer Beige," expanding the lineup to cover dullness and create a brighter impression. Product Information URL: https://www.kao-kirei.com/ja/official/sofina-primavista/products/skin_m_primer/ ■ Product Information High adhesion to the "disordered stratum corneum" on the skin's surface. A makeup primer that smooths and protects against makeup breakdown. SOFINA Primavista Stratum Moisture Primer Clear Lavender - Release Date: September 12, 2026 (Sat) - Volume: 25g - Total 2 Colors (New Color 1: Clear Lavender) - Price: 3,520 yen (tax included) * *NPP adopted. The displayed price is a suggested retail price. - SPF50・PA+++ *2 - 13-hour makeup wear*3 data acquired (Our research. Effects may vary by individual.) - Contains Stratum Moisture Complex*4 (moisturizing) - Fragrance-free - Allergy tested (Not all individuals will experience allergies.) *1 Moisturizing effect that retains moisture within the stratum corneum. Makeup effect that corrects the surface of the stratum corneum. *2 SPF is an index indicating the effect of protecting skin from UVB rays, and PA is a classification indicating the effect of protecting skin from UVA rays. SPF and PA values are measured by applying 2mg of product per 1cm2 according to international standards. Please consider these as guidelines when selecting products. *3 Shine, noticeable unevenness, noticeable pores, sebum breakdown, sweat breakdown, dullness, creasing, fading, color retention, powdery finish *4 Moisturizing: PCA-Na, DPG, BG, Petrolatum, Squalane 【Color Variations】 Sheer Beige Clear Lavender Features of the New Color "Clear Lavender" Subtly corrects dullness