How many people have simplified their skincare routine during the hot summer months?

According to the Kao BRCC survey, 65.3% of respondents reported simplifying their skincare routine in the past month.

What are the main reasons for simplifying skincare routines?

The top reasons include 'wanted to simplify skincare due to the heat' (43.3%), 'found it troublesome due to the heat' (36.0%), and 'felt uncomfortable (sticky or damp) after skincare' (22.5%).

Are there differences in skincare simplification trends based on work environment?

Field workers tend to 'complete skincare quickly' or 'skip skincare entirely' to avoid heat and sweat, while office workers often prioritize convenience by 'reducing the amount of product used'.

What skincare method does Kao BRCC recommend for the hot summer months?

Kao BRCC recommends a method centered around 'cool rhythm touch' to make skincare easier to continue during the hot summer months.

Who were the subjects of this survey?

The 2025 September web survey targeted working women aged 20-30 (n=551), and the 2026 January-February web qualitative survey targeted working women aged 20-40 (n=40).

AI News NQ Analysis

[Extreme Summer Heat | Kao BRCC Proposal] Cool Rhythm Touch: 65.3% Simplify Skincare; Quick Care Becomes the Norm. Introducing Sustainable Skincare Techniques.

NQ Score 85/100

N1 Content Completeness 10

Key facts

[Extreme Summer Heat | Kao BRCC Proposal] Cool Rhythm Touch: 65.3% Simplify Skincare; Quick Care Becomes the Norm. Introducing Sustainable Skincare Techniques.
Kao BRCC conducted a survey on skincare during extreme summer heat, finding that 65.3% of respondents simplified their routines. Due to heat and discomfort, quick care is now the norm. The company introduced the 'Cool Rhythm Touch' method for sustainable care.
Source: PR TIMES
Date: Wed Jun 10 2026 11:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Kao BRCC conducted a survey on skincare during extreme summer heat, finding that 65.3% of respondents simplified their routines. Due to heat and discomfort, quick care is now the norm. The company introduced the 'Cool Rhythm Touch' method for sustainable care.

Citation: [Extreme Summer Heat | Kao BRCC Proposal] Cool Rhythm Touch: 65.3% Simplify Skincare; Quick Care Becomes the Norm. Introducing Sustainable Skincare Techniques. (Wed Jun 10 2026 11:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 10 2026 11:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Kao BRCC conducted a survey on skincare during extreme summer heat, finding that 65.3% of respondents simplified their routines. Due to heat and discomfort, quick care is now the norm. The company introduced the 'Cool Rhythm Touch' method for sustainable care.

AI Analysis

Frequently Asked Questions

Q: How many people have simplified their skincare routine during the hot summer months?: A: According to the Kao BRCC survey, 65.3% of respondents reported simplifying their skincare routine in the past month.
Q: What are the main reasons for simplifying skincare routines?: A: The top reasons include 'wanted to simplify skincare due to the heat' (43.3%), 'found it troublesome due to the heat' (36.0%), and 'felt uncomfortable (sticky or damp) after skincare' (22.5%).
Q: Are there differences in skincare simplification trends based on work environment?: A: Field workers tend to 'complete skincare quickly' or 'skip skincare entirely' to avoid heat and sweat, while office workers often prioritize convenience by 'reducing the amount of product used'.
Q: What skincare method does Kao BRCC recommend for the hot summer months?: A: Kao BRCC recommends a method centered around 'cool rhythm touch' to make skincare easier to continue during the hot summer months.
Q: Who were the subjects of this survey?: A: The 2025 September web survey targeted working women aged 20-30 (n=551), and the 2026 January-February web qualitative survey targeted working women aged 20-40 (n=40).