What exactly is "3D eye makeup"?

It is makeup that utilizes the three-dimensionality of eyelashes and eyebrows to look beautiful from all angles, not just the front.

What data is this trend prediction based on?

It is based on data from the "Kao BRCC Color & Makeup Preference Survey," which Kao BRCC has been conducting annually for 20 years since 2005.

What is the "eyelash return" sign?

It refers to the phenomenon where the focus of eye makeup, which changes in approximately 7-8 year cycles, is returning to eyelashes.

AI News NQ Analysis

[Kao Beauty Research & Creation Center] Eye Makeup Evolves from "2D" to All-Around Beauty "3D" – 20 Years of Survey Data Shows Signs of an "Eyelash Return Trend"

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Key facts

[Kao Beauty Research & Creation Center] Eye Makeup Evolves from "2D" to All-Around Beauty "3D" – 20 Years of Survey Data Shows Signs of an "Eyelash Return Trend"
Kao BRCC analyzed 20 years of data from its ongoing "Kao BRCC Color & Makeup Preference Survey" (since 2005). Results show that among trend-leading young people (ages 18-24), the focus of eye makeup shifts from "eyelashes → eyebrows → eyelashes" in approximately 7-8 year cycles. Eye makeup is evolving from "2D" expression centered on lines, surfaces, and colors to "3D" expression that leverages bone structure and hair flow for all-around beauty. Kao BRCC predicts that "three-dimensional eyelash beauty" will become the new center of eye makeup trends.
Source: PR TIMES
Date: Wed Jun 03 2026 11:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Kao BRCC analyzed 20 years of data from its ongoing "Kao BRCC Color & Makeup Preference Survey" (since 2005). Results show that among trend-leading young people (ages 18-24), the focus of eye makeup shifts from "eyelashes → eyebrows → eyelashes" in approximately 7-8 year cycles. Eye makeup is evolving from "2D" expression centered on lines, surfaces, and colors to "3D" expression that leverages bone structure and hair flow for all-around beauty. Kao BRCC predicts that "three-dimensional eyelash beauty" will become the new center of eye makeup trends.

Citation: [Kao Beauty Research & Creation Center] Eye Makeup Evolves from "2D" to All-Around Beauty "3D" – 20 Years of Survey Data Shows Signs of an "Eyelash Return Trend" (Wed Jun 03 2026 11:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 03 2026 11:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Kao BRCC analyzed 20 years of data from its ongoing "Kao BRCC Color & Makeup Preference Survey" (since 2005). Results show that among trend-leading young people (ages 18-24), the focus of eye makeup shifts from "eyelashes → eyebrows → eyelashes" in approximately 7-8 year cycles. Eye makeup is evolving from "2D" expression centered on lines, surfaces, and colors to "3D" expression that leverages bone structure and hair flow for all-around beauty. Kao BRCC predicts that "three-dimensional eyelash beauty" will become the new center of eye makeup trends.

AI Analysis

Frequently Asked Questions

Q: What exactly is "3D eye makeup"?: A: It is makeup that utilizes the three-dimensionality of eyelashes and eyebrows to look beautiful from all angles, not just the front.
Q: What data is this trend prediction based on?: A: It is based on data from the "Kao BRCC Color & Makeup Preference Survey," which Kao BRCC has been conducting annually for 20 years since 2005.
Q: What is the "eyelash return" sign?: A: It refers to the phenomenon where the focus of eye makeup, which changes in approximately 7-8 year cycles, is returning to eyelashes.