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Transparency without a thick, matte finish. Blocking stickiness until night: New "Primavista Sebum Off Clear Keep Powder" launched.

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AI Summary (NQ-processed)

Kao Corporation's Primavista brand is launching "Sebum Off Clear Keep Powder" on April 11th, designed to provide long-lasting, smooth, and transparent skin while blocking stickiness until nighttime. Developed for those with severe concerns about excess sebum, it avoids the common issue of thick, matte finishes often caused by trying to control oil.

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Frequently Asked Questions

Q: When will the new Primavista Sebum Off Clear Keep Powder be officially launched?
A: The product is scheduled to be launched nationwide on Saturday, April 11.
Q: What specific cosmetic concern does the Sebum Off Clear Keep Powder address for users?
A: It addresses the concern that applying finishing powder to curb stickiness often leads to a thick, cakey look.
Q: According to Kao's research, how often do individuals with deep sebum concerns touch up their makeup?
A: Approximately thirty percent of those with deep sebum concerns touch up their makeup two or more times a day.
Q: What is the primary trigger that prompts users with deep sebum concerns to touch up their makeup?
A: The trigger for makeup touch-ups is the discomfort caused by stickiness rather than visible shine.
Q: What is the weight and the tax-included price of the Primavista Sebum Off Clear Keep Powder?
A: The product weighs five grams and its reference retail price is 2,200 yen including tax.