Kao Corporation's hair care brands "melt," "THE ANSWER," and "MEMEME" will hold an experiential event called "pick pick market presented by KAO HAIR CARE" from Thursday, July 9, 2026, to Tuesday, July 21, 2026, at the Yodobashi J6 Building in Harajuku, Tokyo. The event allows visitors to discover hair care products that suit their individuality by using their sensibilities, such as mood and values, as a guide. This event is an experiential event where visitors can enjoy discovering hair care products that perfectly match their mood and sensibilities. The venue, designed like a supermarket, will feature products representing various moods, such as "I want to relax," "I want to be excited," and "I want to think carefully." As visitors browse the store and intuitively collect items they are drawn to in their baskets, they will ultimately be able to find a hair care brand that perfectly matches their "current mood." We will deliver a new hair care experience across Kao's three hair care brands, where you choose based on your "sensibilities" rather than being confined by traditional "functions and comparisons." [Period] Thursday, July 9, 2026 - Tuesday, July 21, 2026, 11:00 AM - 7:00 PM *Tuesday, July 21 only: 11:00 AM - 3:00 PM *Last admission is 30 minutes before closing. [Venue] Yodobashi J6 Building, 6-35-6 Jingumae, Shibuya-ku, Tokyo 150-0001 [Access] Directly connected to Meiji-jingumae (Harajuku) Station on the Tokyo Metro; 2-minute walk from JR Harajuku Station. Kao has been transforming its hair care business since 2024, and as a core part of this, has introduced "Sensibility Marketing." This approach sets brand positions by focusing on consumers' emotional needs in hair care. It is a concept that designs brands from the starting point of emotions, such as "What kind of feeling do we want users to have by using this brand?" rather than solely on specifications like functions and ingredients. "melt," "THE ANSWER," and "MEMEME" are positioned as brands that respon