Kao Corporation Selected for "DX Brand 2026"

AI Summary (NQ-processed)

Kao Corporation, led by President Yoshihiro Hasebe, has been selected as a "Digital Transformation Brand (DX Brand) 2026" by the Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE). This recognition highlights Kao's company-wide DX initiatives, centered on AI, to achieve its mid-term management plan "K27." Key areas of evaluation included data utilization from core systems, the development of the "My Kao" data platform, and digital talent development, all contributing to business transformation and corporate value improvement. Specific initiatives include advanced supply-demand planning with AI demand forecasting, sebum RNA monitoring technology utilizing AI and machine learning, enhanced personalization on the interactive digital platform "My Kao," and the launch of a "DX Adventure Program" for all employees.