Essential Brand Launches New CM "Too Smooth and Shiny! Essential! (LOVE machine)" Featuring Mei Hata, Rinka Kumada, Mayu Yokota, and RIMA (NiziU) on April 13

AI Summary (NQ-processed)

Kao Corporation's hair care brand "Essential," celebrating its 50th anniversary, announced a new advertising campaign. The campaign features a new catchphrase "Too smooth and shiny! Essential!" and new models Mei Hata, Rinka Kumada, Mayu Yokota, and RIMA from NiziU. The first commercial, titled "Too smooth and shiny! Essential! (LOVE machine)" will air nationwide from April 13, 2026, featuring Morning Musume's song "LOVE machine."