What is the new advertising campaign's catchphrase for Essential?

The new advertising campaign for Essential features the catchphrase "Too smooth and shiny! Essential!" in English.

Who are the four new advertising models for Essential's campaign?

The four new advertising models appointed for Essential's campaign are Mei Hata, Rinka Kumada, Mayu Yokota, and RIMA from NiziU.

What song is featured in the new Essential commercial?

The new Essential commercial features the song "LOVE machine" originally performed by the group Morning Musume.

Where can viewers find the official CM video and other web videos for Essential's new campaign?

The official CM video and other web videos, including making-of footage, are available on Essential's official social media channels and the provided YouTube link.

AI News NQ Analysis

Essential Brand Launches New CM "Too Smooth and Shiny! Essential! (LOVE machine)" Featuring Mei Hata, Rinka Kumada, Mayu Yokota, and RIMA (NiziU) on April 13

NQ Score 30/100

N1 Content Completeness 4

AI Summary (NQ-processed)

Kao Corporation's hair care brand "Essential," celebrating its 50th anniversary, announced a new advertising campaign. The campaign features a new catchphrase "Too smooth and shiny! Essential!" and new models Mei Hata, Rinka Kumada, Mayu Yokota, and RIMA from NiziU. The first commercial, titled "Too smooth and shiny! Essential! (LOVE machine)" will air nationwide from April 13, 2026, featuring Morning Musume's song "LOVE machine."

AI analysis data is not yet available.

Frequently Asked Questions

Q: What is the new advertising campaign's catchphrase for Essential?: A: The new advertising campaign for Essential features the catchphrase "Too smooth and shiny! Essential!" in English.
Q: Who are the four new advertising models for Essential's campaign?: A: The four new advertising models appointed for Essential's campaign are Mei Hata, Rinka Kumada, Mayu Yokota, and RIMA from NiziU.
Q: When will the new Essential commercial titled "Too smooth and shiny! Essential! (LOVE machine)" start airing nationwide?: A: The new Essential commercial titled "Too smooth and shiny! Essential! (LOVE machine)" version will begin airing nationwide on April 13, 2026.
Q: What song is featured in the new Essential commercial?: A: The new Essential commercial features the song "LOVE machine" originally performed by the group Morning Musume.
Q: Where can viewers find the official CM video and other web videos for Essential's new campaign?: A: The official CM video and other web videos, including making-of footage, are available on Essential's official social media channels and the provided YouTube link.