Kameda Seika Co., Ltd. (Headquarters: Niigata City, Niigata Prefecture; President & CEO: Masaki Takagi) will release a new TV commercial for "Happy Turn," which celebrates its 50th anniversary in 2026, starting Monday, May 18, 2026. In this new TV commercial, Kohmi Hirose will sing the 50th-anniversary official song for Happy Turn, "Happy Turn de to you." The commercial depicts how everyone naturally smiles when they eat Happy Turn. It delivers the brand's wish for "happiness (Happy) to return (Turn) to customers" and the excitement unique to this milestone year, accompanied by Ms. Hirose's bright and soaring voice. We will celebrate the 50th anniversary of Happy Turn, one of Kameda Seika's most beloved long-selling products, with the wonderful singing of Kohmi Hirose. ■ What does "Happy Turns" mean? "Happy Turn" is a long-selling brand that brings small joys to everyday life. As its name suggests, the product itself is a symbol of "happiness," and it has cultivated a communication value of spreading happiness by sharing small joys with others. We will continue to create happy experiences with the wish that "happiness will return to our customers." ■ Recording Episode During the recording of the official song "Happy Turn de to you," Ms. Hirose worked closely with the director to ensure the words "Happy Turn" were delivered clearly, checking the bounce and tempo of the words. It was impressive to see her repeatedly and carefully confirming the nuances of her singing style, not just aiming for brightness, but to naturally convey the friendliness of "Happy Turn" and the fun that comes from gathering around the snack. In her comments after the recording, she expressed genuine joy at being able to appear in the commercial for the 50th anniversary of "Happy Turn," a snack she personally loves, and she was seen enjoying singing throughout the session. ■ New CM Overview Title: Happy Turn's Song 50th Anniversary ver. 30 sec Broadcast Start Date: Monday, May 18, 2026 Broadcas