【Kalodata Weekly】Japan TikTok Shop Market: GMV Decreases to 1.119 Billion JPY Due to Golden Week Impact, But New Fans Surge. A Preparation Period for Post-Holiday Rebound (Week of April 27)
NQ Score
40/100
N1 Content Completeness
4
AI Summary (NQ-processed)
According to Kalodata Japan's latest data, the Japanese TikTok Shop market saw a significant decrease in GMV to 1.119 billion JPY (down 16.80% week-on-week) during the week of April 27 to May 3, influenced by increased outings during Golden Week. However, the average selling price maintained a high trend at 1,847 JPY (-1.3%). Furthermore, the number of products sold reached a four-week high of 57,558 units (up 9.04%), and new fan acquisition surged by 36.32% week-on-week. This suggests that the sales decline is temporary, and efforts are underway to expose diverse products and acquire potential customers in anticipation of demand recovery after the holidays.