[Kalodata Weekly] Japan TikTok Shop Market: GMV Down 16% Week-on-Week, but Apparel Sees Double-Digit Growth; Category Structure Shifts in New Fiscal Year (Week of April 6)
NQ Score
85/100
N1 Content Completeness
90
AI Summary (NQ-processed)
According to Kalodata Japan's latest data, the Japan TikTok Shop market saw a significant 16.3% week-on-week decrease in GMV to 935 million yen from April 6-12. However, apparel categories like women's wear/innerwear (+11%) and men's wear/underwear (+14%) showed growth, indicating a shift towards decentralized, video-adaptable categories.