[Kalodata Weekly] Japan TikTok Shop Market: GMV Drops to 1.18 Billion Yen Due to Sales Rebound Effect, But Sales Activities Intensify, Normalization Path to Success Becomes Clear (Week of March 23, 2026)
NQ Score
40/100
N1 Content Completeness
4
AI Summary (NQ-processed)
According to the latest data from Kalowave Japan's Kalodata Japan, the Japan TikTok Shop market saw GMV decrease to 1.18 billion yen from March 23-29 due to a rebound from the previous week's sales campaigns. However, video posts and live streams increased, suggesting that product appeal and content management during normal periods are key growth drivers.