New Private Brand 'Kakumas' Launched to Enrich Time Spent with Alcohol
NQ Score
80/100
N1 Content Completeness
9
AI Summary (NQ-processed)
Kakuyasu is rebranding its private label 'Kprice' to 'Kakumas.' Featuring a logo based on the traditional Japanese 'masu' (measuring box), the new brand aims to improve usability and identification in both professional restaurant settings and homes. A total of 76 items, including alcoholic beverages and seasonings, will be rebranded to maintain affordability while enhancing quality and accessibility.
AI Analysis
Frequently Asked Questions
- Q: What is Kakuyasu's new 'Kakumas' brand?
- A: Kakumas is the rebranded private label replacing 'Kprice.' It features a logo inspired by the 'masu' (measuring box) and offers 76 items with packaging designed for intuitive selection and reliable quality in professional and home settings.
- Q: What are the features of the new package design?
- A: The design features unified colors and layouts for intuitive selection in busy kitchens, along with English names to help foreign staff accurately identify products.
- Q: How many products will be part of this brand?
- A: A total of 76 existing private label items, including alcoholic beverages, soft drinks, food, and seasonings, will be rebranded as 'Kakumas'.