Kagome Co., Ltd. (President: Harunobu Okutani, Headquarters: Nagoya City, Aichi Prefecture) analyzed the evaluations of 1,953 consumers*1 with high interest in vegetables and food in conjunction with the "Produce Section Display Contest 2026: Creating a Produce Section That Makes You Want to Buy" judging, and clarified the characteristics of a "produce section that makes you want to buy." The results showed that "peace of mind quality," such as freshness and hygiene, is a prerequisite for evaluating a produce section. Furthermore, it was revealed that clearly communicating "information" such as price and origin increases purchasing motivation, and that it is important to appeal both "peace of mind quality" and "information" simultaneously. In this survey, 18 evaluation items related to produce sections (freshness, clarity of price, POP, etc.) were categorized into five areas: "Peace of Mind Quality," "Information," "Appearance," "Shopping Efficiency," and "Motivation Appeal," and analyzed. * Refers to &KAGOME members. &KAGOME is a community platform operated by Kagome where users interested in vegetables and food can interact and share information and experiences. ◆ "Visualizing Freshness" is Key in Produce Sections; "Peace of Mind Quality" is a Prerequisite for Purchase. ◆ Approximately 70% Value Clear "Information" Such as Price and Origin, with Stores That Provide Conviction Being Sought. ◆ Stores Balancing "Quality" and "Information" Receive the Most Support, Stimulating Purchase Intent Through Synergistic Effects. ◆ Younger Generations Value Appearance and Presentation, Revealing Differences in Store Evaluation by Generation. ◆ Creating Stores with "Overall Strength" That Incorporate Multiple Elements, Including Appearance and Efficiency, in Addition to "Peace of Mind Quality" and "Information," is Important. ■ Survey Background In recent years, while expenditure on fresh vegetables has increased, purchase volume has been on a declining trend, posing a challeng