Kärcher Japan Launches 'Kärcher Senden Project' with Cleaning Art Appearing in Ueno and Asakusa, Promoting Various Organizations While Cleaning Dirty Walls as Canvases; Japan's First Initiative with Don Quijote, Asakusa Hanayashiki, Tokyo University of the Arts

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Kärcher Japan, the Japanese subsidiary of German cleaning equipment giant Kärcher, launched the 'Kärcher Senden Project' on April 14, 2026. This Japan-first initiative transforms dirty walls and floors into canvases for 'cleaning art' (reverse graffiti), simultaneously cleaning and promoting various organizations. A large 'Samurai' art piece by artist Klaus Dauven was completed on April 10 at Matsudagawa Dam in Ashikaga City, Tochigi Prefecture, as a precursor. Future 'Senden Actions' will take place in Ueno and Asakusa, collaborating with partners such as Don Quijote Asakusa, Asakusa Hanayashiki, and Tokyo University of the Arts. Kärcher Japan is also soliciting participation from building owners and organizations. The project utilizes the HD 4/11 C Bp, a battery-powered commercial cordless high-pressure cleaner. Kärcher was founded in 1935, and its Japanese subsidiary in 1988.