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In 2026, Brow Makeup Shifts from 'Drawing' to 'Enhancing.' Amid Rising Interest in Microblading Removal, HBL BEAUTY Launches Permanent Presence at @cosme TOKYO. 3D Cushion Brow 02 Light Brown Available from June 1st.

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Brow-specialized cosmetic brand 'HBL BEAUTY' will begin permanent sales of its flagship '3D Cushion Brow' at @cosme TOKYO on June 1st. Against the backdrop of microblading removal and the 'enhancing natural brows' trend, it proposes a new standard for brow makeup.

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Frequently Asked Questions

Q: Is HBL expanding in Taiwan?
A: HBL is a Japanese-born technique, and it is gaining attention as a beauty trend across Asia.