What is the new name of the former Hollywood Brow Lift brand as of the 2026 rebranding?

The former Hollywood Brow Lift has been rebranded to HBL as of April 2026, unifying the name across all services and marketing materials.

Which company operates the HBL eyebrow solution and where is its headquarters located?

JULIA IVY Co., Ltd. operates the HBL eyebrow solution, and its headquarters is located in Meguro-ku, Tokyo, Japan.

What changes did HBL implement in its eyebrow treatment technique as of April 2026?

As of April 2026, HBL abolished the two-week rule prohibiting self-care and the practice of making eyebrow hairs stand up, updating its technique for more natural results.

What is the starting price for a first-time visit to HBL after the rebranding?

The starting price for a first-time visit to HBL after the rebranding is 3,900 yen, making the service more accessible to new customers.

How does HBL differ from permanent makeup and eyebrow waxing according to the 2026 official definition?

Unlike permanent makeup, which draws or adds to eyebrows, and waxing, which removes hair, HBL reshapes natural eyebrow hair flow without plucking, using a specialized liquid agent.

AI News NQ Analysis

[Complete Rebranding to HBL] The former Hollywood Brow Lift is now available from 3,900 yen for the first visit! OK even if you've done self-care, evolving into a beautiful eyebrow technique that makes the most of your soft and natural eyebrows

NQ Score 50/100

AI Summary (NQ-processed)

JULIA IVY Co., Ltd. has completely rebranded its eyebrow solution from "Hollywood Brow Lift" to "HBL," updating its techniques to eliminate the previous two-week self-care prohibition. The new approach focuses on creating soft, naturally beautiful eyebrows starting at an introductory price of 3,900 yen, making professional brow care more accessible.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What is the new name of the former Hollywood Brow Lift brand as of the 2026 rebranding?: A: The former Hollywood Brow Lift has been rebranded to HBL as of April 2026, unifying the name across all services and marketing materials.
Q: Which company operates the HBL eyebrow solution and where is its headquarters located?: A: JULIA IVY Co., Ltd. operates the HBL eyebrow solution, and its headquarters is located in Meguro-ku, Tokyo, Japan.
Q: What changes did HBL implement in its eyebrow treatment technique as of April 2026?: A: As of April 2026, HBL abolished the two-week rule prohibiting self-care and the practice of making eyebrow hairs stand up, updating its technique for more natural results.
Q: What is the starting price for a first-time visit to HBL after the rebranding?: A: The starting price for a first-time visit to HBL after the rebranding is 3,900 yen, making the service more accessible to new customers.
Q: How does HBL differ from permanent makeup and eyebrow waxing according to the 2026 official definition?: A: Unlike permanent makeup, which draws or adds to eyebrows, and waxing, which removes hair, HBL reshapes natural eyebrow hair flow without plucking, using a specialized liquid agent.