Shochu-Specific Glass "Désir," Co-developed with a French 2-Star Sommelier, Begins Full-Scale Rollout to Maximize Shochu's Appeal

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JTC Corporation's glassware business, "GLASSBACCA," has initiated the full-scale rollout of "Désir," a shochu-specific glass designed by top French sommelier Philippe Jamesse, on platforms like Amazon. Aiming to maximize the delicate aroma of premiumizing shochu, the glass has already been adopted by top restaurants worldwide. This project also aims to address challenges in Japan's sake and glass industries.