Travel Trends for Golden Week 2026 (April 25 - May 7)

AI Summary (NQ-processed)

JTB's 2026 Golden Week travel outlook predicts a 1.9% increase in total travelers to 24.47 million, with spending rising slightly to 1.2876 trillion yen. Domestic travel is expected to see a slight increase in travelers and a decrease in average expenditure due to shorter trips, while overseas travel will see more travelers and higher spending, with South Korea, Taiwan, and Southeast Asia being popular destinations. Factors like favorable calendar alignment and a desire for experiences are driving travel intent, though concerns about costs and crowds persist.