JTB and MOTO TOURS JAPAN Sign Basic Agreement to Expand Inbound Tourism Market

AI Summary (NQ-processed)

JTB Corporation and MOTO TOURS JAPAN Co., Ltd. have entered into a basic agreement (MOU) to expand Japan's inbound tourism market through 'moto-tourism'. By redefining motorcycles as an experiential medium, they aim to uncover new tourism resources in regional areas and create high-value-added tour experiences. This partnership seeks to attract more foreign visitors, disperse them from overcrowded urban centers, and contribute to regional revitalization while promoting a sustainable tourism model.