JT Corporation, the Japanese sales distributor for Korean cosmetics brand d’Alba, held an event for the premium vegan beauty brand "d’Alba" (ダルバ) from June 26 (Fri) to June 28 (Sun) at the event space within our company office. At this event, we created a high-quality and sophisticated space centered around d’Alba's brand color, yellow, as a "place to encounter new beauty." During the event, we provided ample time for visitors to thoroughly try out products, focusing on those not yet released in offline stores in Japan. The venue was lively with many beauty media and influencers visiting over the three days. "Encounter New Beauty" with a Touch & Try Featuring New Products Not Yet Released Offline in Japan The main area of the event venue featured a touch & try zone where visitors could be the first to test products soon to be available in Japanese offline stores, in addition to existing popular items. New products such as the popular sun cream and spray serum garnered particular attention, and visitors enjoyed comparing textures and colors with existing products. Among them, a Japan-exclusive scent was unveiled for the first time only at this event, deepening visitors' affinity for d’Alba and their understanding of the brand. Many comments were heard, such as "I can't wait for it to be released as it's a popular scent in Japan!" and "I felt d’Alba's world view became even more attractive." Introducing New Products That Gained Attention at the Event New products from d’Alba's popular sun cream and first spray serum lines were introduced. Waterful Tone-Up Sun Cream (Blue) Scheduled for sequential offline release in Japan from late August to early September, the "Waterful Tone-Up Sun Cream (Blue)" is a UV base makeup that provides "milky transparent skin" as if filtered. Its blue tone corrects transparency for a clean and smooth skin impression. Formulated with 10% glacial water, it offers a refreshing and moist feel, making it a highly useful item for this summer. Whi