JR Kyushu Hotel & Resorts Co., Ltd. (Headquarters: Fukuoka City, President: Hidehiko Kadoi) has collaborated with Nakamura International Hotel College (Location: Chuo-ku, Fukuoka City, Principal: Munehiro Nishida) at its accommodation-focused hotel, "JR Kyushu Hotel Blossom Hakata Chuo," to implement its first-ever industry-academia collaboration project, "Enhancing the Breakfast Experience to Meet Inbound Demand." Students analyzed over 3,000 reviews from four competing hotels and developed new breakfast menus and experience-enhancing measures with a focus on the rapidly increasing number of travelers from Asian countries. This project involved students conducting research and analysis to revamp the breakfast menu, reflecting the real voices of guests. While inheriting the existing concepts of "health, local production for local consumption, and vegetables," the improvements proposed aimed to enhance the "experience value of enjoying a travel morning." Based on these proposals, the restaurant management company developed new products, leading to the creation of the signature new menu item, "Customizable Glass Noodle Soup." By allowing guests to freely choose ingredients and seasonings, and serving them freshly prepared at a live kitchen, the experience of "seeing, choosing, and tasting" was designed, strengthening the appeal of the breakfast time itself. The signature "Glass Noodle Soup" is a customizable new breakfast where guests can freely select ingredients and seasonings, featuring a colorful presentation centered on vegetables. Furthermore, attention was paid to the presentation, pursuing photogenic and visually appealing dishes with colorful arrangements centered on vegetables, balancing health consciousness with satisfaction. Additionally, to cater specifically to international guests, particularly from Asian countries, clear dish names, English descriptions, intuitive display designs, and smooth restaurant flow were implemented, enhancing services for inbo