When does the second phase of JR East's SixTONES campaign start?

It will run from Monday, June 1, 2026, to Wednesday, September 30, 2026.

Where can I see the new campaign posters?

They are scheduled to be displayed at major JR East stations, inside trains, and on digital signage.

Where can I find the AR photo frames to take pictures with SixTONES?

You can access them from posters set up at a total of 12 Shinkansen stations across the six Tohoku prefectures: Aomori, Iwate, Akita, Yamagata, Miyagi, and Fukushima.

How can I enter the giveaway for original merchandise?

You need to use a Shinkansen e-ticket for travel to the Tohoku region during the campaign period and enter through the JRE POINT website.

What is the strategy behind this JR East campaign?

It is part of their medium-to-long-term business growth strategy called 'Beyond the Border,' which aims to vitalize the flow of people between urban and rural areas through tourism and content.

AI News NQ Analysis

To unseen sights. To new encounters. Our journey continues. Announcing the second phase of the "Enjoy! SixTONES, Enjoy! ShinKANSEN." campaign.

NQ Score 49/100

N1 Content Completeness 9

Key facts

To unseen sights. To new encounters. Our journey continues. Announcing the second phase of the "Enjoy! SixTONES, Enjoy! ShinKANSEN." campaign.
JR East will launch the second phase of its "Enjoy! SixTONES, Enjoy! ShinKANSEN." campaign, featuring the popular idol group SixTONES, from June 1 to September 30, 2026. This phase includes new visual posters in stations and trains, and a redesign of the AR photo frames at 12 stations in the Tohoku area. Additionally, a giveaway campaign will be held for users who visit Tohoku with Shinkansen e-tickets, offering a chance to win original luggage tags, aiming to boost tourism to the region.
Source: PR TIMES
Date: Wed May 27 2026 14:00:02 GMT+0900 (Japan Standard Time)

Direct answer

JR East will launch the second phase of its "Enjoy! SixTONES, Enjoy! ShinKANSEN." campaign, featuring the popular idol group SixTONES, from June 1 to September 30, 2026. This phase includes new visual posters in stations and trains, and a redesign of the AR photo frames at 12 stations in the Tohoku area. Additionally, a giveaway campaign will be held for users who visit Tohoku with Shinkansen e-tickets, offering a chance to win original luggage tags, aiming to boost tourism to the region.

Citation: To unseen sights. To new encounters. Our journey continues. Announcing the second phase of the "Enjoy! SixTONES, Enjoy! ShinKANSEN." campaign. (Wed May 27 2026 14:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed May 27 2026 14:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

JR East will launch the second phase of its "Enjoy! SixTONES, Enjoy! ShinKANSEN." campaign, featuring the popular idol group SixTONES, from June 1 to September 30, 2026. This phase includes new visual posters in stations and trains, and a redesign of the AR photo frames at 12 stations in the Tohoku area. Additionally, a giveaway campaign will be held for users who visit Tohoku with Shinkansen e-tickets, offering a chance to win original luggage tags, aiming to boost tourism to the region.

AI Analysis

Frequently Asked Questions

Q: When does the second phase of JR East's SixTONES campaign start?: A: It will run from Monday, June 1, 2026, to Wednesday, September 30, 2026.
Q: Where can I see the new campaign posters?: A: They are scheduled to be displayed at major JR East stations, inside trains, and on digital signage.
Q: Where can I find the AR photo frames to take pictures with SixTONES?: A: You can access them from posters set up at a total of 12 Shinkansen stations across the six Tohoku prefectures: Aomori, Iwate, Akita, Yamagata, Miyagi, and Fukushima.
Q: How can I enter the giveaway for original merchandise?: A: You need to use a Shinkansen e-ticket for travel to the Tohoku region during the campaign period and enter through the JRE POINT website.
Q: What is the strategy behind this JR East campaign?: A: It is part of their medium-to-long-term business growth strategy called 'Beyond the Border,' which aims to vitalize the flow of people between urban and rural areas through tourism and content.