JR East will operate additional Shinkansen and limited express trains from July 1 to September 30, 2026, to accommodate summer events and holiday travel. Key augmentations include special services for major Tohoku festivals like Aomori Nebuta, as well as Shinkansen for 'FUJI ROCK' and 'Nagaoka Fireworks.' The 'Hisho-tabi' (Summer Retreat) campaign, in collaboration with Weathernews, will highlight cooler destinations based on temperature data. Travelers can leverage JRE POINT for discounted tickets during this 92-day period.