JR East to Launch "=LOVE x JR East TRAIN Campaign"!

Q: What are the key facts in this article?

JR East will launch the "=LOVE x JR East TRAIN Campaign" in collaboration with the idol group "=LOVE" from May 19 to June 30, 2026. The campaign aims to revitalize urban and regional movement through activities such as a digital stamp rally and Shinkansen exclusive in-car audio content.

Q: What is the direct answer?

JR East will launch the "=LOVE x JR East TRAIN Campaign" in collaboration with the idol group "=LOVE" from May 19 to June 30, 2026. The campaign aims to revitalize urban and regional movement through activities such as a digital stamp rally and Shinkansen exclusive in-car audio content.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000001424.000017557.html | Date: Date unavailable

○ JR East Group, in its mid-to-long-term business growth strategy "Beyond the Border" announced in June 2024, aims to create flow through a "content axis" connected to diversifying hobbies and preferences, thereby revitalizing the flow between urban and rural areas. ○ As part of this initiative, JR East will implement the "=LOVE x JR East TRAIN Campaign," tied in with the group's first-ever performance at MUFG Stadium (National Stadium), "=LOVE STADIUM LIVE 'Beyond "KYUN"♡'" (June 20, 21). ○ Please enjoy various projects, including an =LOVE digital stamp rally with JR East stations as spots, and Shinkansen exclusive audio content that can be enjoyed only by those riding the Shinkansen. 1. Campaign Title =LOVE x JR East TRAIN Campaign 2. Implementation Period May 19 (Tuesday) – June 30 (Tuesday), 2026 3. Campaign Details Click here for campaign details: https://www.jreast.co.jp/equal-love-traincp26/ (1) =LOVE Digital Stamp Rally During the period, by scanning the QR code on posters installed at JR East's Tokyo metropolitan area (10 stations) and Shinkansen stations (10 stations), you can obtain =LOVE digital stamps. 100 winners who complete all 10 stations in the Tokyo metropolitan area will be selected by lottery to receive an original poster (10 types / 10 winners each). 100 winners who achieve 11 stations (10 Tokyo metropolitan area stations + any 1 Shinkansen station) will be selected by lottery to receive collaborative original goods signed by =LOVE members (10 types / 10 winners each). Furthermore, a special project will be implemented where JRE POINTs will be presented by lottery. Please enjoy your trip to Eastern Japan in conjunction with =LOVE's performances. ■ Tokyo Metropolitan Area ■ Shinkansen Stations Shinano-machi Station, Sendagaya Station, Ochanomizu Station, Ebisu Station, Ueno Station, Takadanobaba Station, Tachikawa Station, Omiya Station, Kaihin-Makuhari Station, Chiba Station Utsunomiya Station, Koriyama Station, Sendai Station, Morioka Station,

JR East to Launch "=LOVE x JR East TRAIN Campaign"!

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