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Establishment of New Company "JR East Toyosato Sosei Co., Ltd." ~ Capital Alliance with Yamatane and YUIME to Solve Rice Cultivation Challenges ~

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East Japan Railway Company (JR East) will establish a new subsidiary, JR East Toyosato Sosei Co., Ltd., on April 28, 2026, in collaboration with Yamatane Co., Ltd. and YUIME Co., Ltd. The company aims to solve issues in Japanese rice farming, such as aging producers and abandoned farmland, by integrating the partners' expertise in distribution, quality control, and human resource management.

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