JR East, JAL, and JTB Collaborate on Regional Future Creation Strategy to Promote Multi-Modal Tourism in Eastern Japan – First Phase Focuses on Launching Travel Products to Enhance 'New Mobility and Experience Value' and Creating Attractive Destinations
NQ Score
54/100
AI Summary (NQ-processed)
JR East, JAL, and JTB are collaborating to promote multi-modal tourism in the Eastern Japan area, launching travel products and developing attractive destinations to enhance 'new mobility and experience value'.
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Frequently Asked Questions
- Q: What exactly is multi-modal tourism?
- A: It's a new travel style combining multiple modes of transport like Shinkansen and airplanes, allowing for more flexible and wide-area tours. For example, you can travel slowly by train on the way there and quickly by plane on the way back.
- Q: What are the benefits of this collaboration?
- A: By leveraging the strengths of JR East, JAL, and JTB, new travel and experience values will be created by seamlessly connecting land, air, and local experiences, contributing to regional economic revitalization.
- Q: When and where will the travel products be sold?
- A: Customizable 'rail + air' products will be sold from April to September 2026 at JTB stores in the Tokyo metropolitan area (Tokyo, Kanagawa, Chiba, Saitama).