JR East View Tourism & Sales is offering special promotions for 'Adult's Holiday Club' members. Customers who purchase an eligible pass and book accommodation via 'Ekinet' by July 4, 2026, can enter a lottery to win 10,000 JRE POINTs. Additionally, new guided day tours have been launched to coincide with the pass usage period, including art tours in Aomori, nature trips to Oirase Stream, and a special once-in-12-years visit to Haguro-san Temple. These tours aim to provide efficient and enriching travel experiences using the JR East network.