JR East View Tourism & Sales announced that it received a commemorative gift from Ichinoseki City for purchasing 78 tons of J-Credits. The credits, generated from the city's forest management project in Iwate Prefecture, support the company's 'View Sustainable Tourism Project.' On May 8, 2026, Ichinoseki Mayor Yoshihito Sato presented a gift made of local cedar to the company. This initiative aims to realize a sustainable society by integrating carbon offsetting with regional tourism that highlights local traditions, nature, and industries through the JR East Group network.