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Thursday, March 26, 2026: Sobaichi Celebrates 15th Anniversary with Campaigns Starting Sequentially, Featuring "Suica Penguin Sunshade Noren" Appearing at 10 Stores.

NQ Score 56/100

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Frequently Asked Questions

Q: When will Sobaichi officially celebrate its 15th anniversary and what is the significance of this date?
A: Sobaichi will officially celebrate its 15th anniversary on Thursday, March 26, 2026, marking 15 years since its first store opened at Akabane Station on March 26, 2011.
Q: What is the first initiative to commemorate Sobaichi's 15th anniversary, and where will it be implemented?
A: The first initiative is the renewal of Sobaichi's symbol, the sunshade noren, to a 'Suica Penguin Design'. This will appear at 10 Sobaichi stores, starting with the Ecute Akabane Store on March 26, 2026, and others from April onwards.
Q: What kind of campaign will be held to win JRE POINT and original goods, and during what period?
A: A campaign to win 10,000 JRE POINT (limited time) and original Suica Penguin Noren will be held from Thursday, April 9, 2026, to Wednesday, May 13, 2026, at 13 Sobaichi stores.
Q: What is the purpose of the special webpage that will be released for Sobaichi's 15th anniversary?
A: The special webpage, released on Thursday, March 26, 2026, will detail Sobaichi's 15-year journey and its commitment to products and ingredients, serving as a platform to share its history and philosophy.
Q: Besides the Suica Penguin noren and JRE POINT campaign, what other commemorative projects are planned for Sobaichi's anniversary year?
A: Following the initial initiatives, Sobaichi plans to sequentially deliver gratitude-filled projects such as the release of commemorative menus and other initiatives to remain close to customers' daily lives.