Why is NEC placing design at the core of its management?

As the importance of Customer Experience (CX) grows and the competitive landscape shifts from product performance to customer relationships, NEC aims for new value creation by positioning design as a core management function.

What are the specific 'Conditions for a CDO' discussed in the book?

The CDO is defined not just as a design leader, but as a strategic leader who transforms traditional value creation frameworks and redesigns the very nature of value in corporate activities.

What are some examples of NEC's design management practices?

The book introduces practices where design, branding, and corporate communications are integrated under corporate planning to function as a single strategic axis.

What potential impact could this book have?

It could broadly promote the importance of design management and accelerate the trend of design adoption and CDO appointments in other companies.

Who is this book recommended for?

It is recommended for corporate executives, design department managers, DX promoters, and business professionals interested in organizational transformation.

AI News NQ Analysis

NEC's First Chief Design Officer (CDO) Discusses "Connecting Design to Management" - "The Conditions for a Chief Design Officer" by Jun Katanuma Published

Key facts

NEC's First Chief Design Officer (CDO) Discusses "Connecting Design to Management" - "The Conditions for a Chief Design Officer" by Jun Katanuma Published
NEC published the book "The Conditions for a Chief Design Officer: Connecting Design to Management" by its CDO, Jun Katanuma, on June 9th. This book systematically presents NEC's transformation practices and the integration of design into management, explaining the role and importance of design in corporate management.
Source: PR TIMES
Date: Fri Jun 12 2026 20:00:02 GMT+0900 (Japan Standard Time)

Direct answer

NEC published the book "The Conditions for a Chief Design Officer: Connecting Design to Management" by its CDO, Jun Katanuma, on June 9th. This book systematically presents NEC's transformation practices and the integration of design into management, explaining the role and importance of design in corporate management.

Citation: NEC's First Chief Design Officer (CDO) Discusses "Connecting Design to Management" - "The Conditions for a Chief Design Officer" by Jun Katanuma Published (Fri Jun 12 2026 20:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Fri Jun 12 2026 20:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

NEC published the book "The Conditions for a Chief Design Officer: Connecting Design to Management" by its CDO, Jun Katanuma, on June 9th. This book systematically presents NEC's transformation practices and the integration of design into management, explaining the role and importance of design in corporate management.

AI Analysis

Frequently Asked Questions

Q: Why is NEC placing design at the core of its management?: A: As the importance of Customer Experience (CX) grows and the competitive landscape shifts from product performance to customer relationships, NEC aims for new value creation by positioning design as a core management function.
Q: What are the specific 'Conditions for a CDO' discussed in the book?: A: The CDO is defined not just as a design leader, but as a strategic leader who transforms traditional value creation frameworks and redesigns the very nature of value in corporate activities.
Q: What are some examples of NEC's design management practices?: A: The book introduces practices where design, branding, and corporate communications are integrated under corporate planning to function as a single strategic axis.
Q: What potential impact could this book have?: A: It could broadly promote the importance of design management and accelerate the trend of design adoption and CDO appointments in other companies.
Q: Who is this book recommended for?: A: It is recommended for corporate executives, design department managers, DX promoters, and business professionals interested in organizational transformation.