NEC, in Collaboration with Meiji University, Researches the Impact of Stroller Depictions on Urban Appeal: Verifying that Including Families with Strollers in Redevelopment Renderings Enhances City Attractiveness

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NEC and Associate Professor Takumi Kato of Meiji University conducted a study using randomized controlled trials to analyze how the inclusion of strollers in urban redevelopment renderings affects public perception. The results demonstrated that depicting strollers significantly increases the perceived appeal of a city across various demographics, suggesting that such imagery can be a powerful tool for urban branding and inclusive design.