What is the main finding of this study?

Consumers view fashion as a non-durable 'consumable' item, prioritizing comfort and affordability over environmental considerations.

What is an effective concept to promote ethical consumption?

Promoting the sustainability of comfort (such as long-lasting softness) rather than direct environmental protection.

Where was this research presented?

It is scheduled to be adopted at the international conference in 2026 and published in a Springer book.

AI News NQ Analysis

NEC and Meiji University Jointly Research the Effect of Enhancing Fashion Sustainability - 'Sustained Comfort' is an Effective Concept to Shift Consumer Perception of Fashion from 'Consumable' Back to 'Semi-Durable'

NQ Score 82/100

N1 Content Completeness 9

AI Summary (NQ-processed)

NEC and Meiji University published joint research revealing that consumers view fashion as 'consumables'. They found that promoting 'sustained comfort' is a more effective concept to encourage sustainable choices than simply appealing to environmental protection.

AI Analysis

Frequently Asked Questions

Q: What is the main finding of this study?: A: Consumers view fashion as a non-durable 'consumable' item, prioritizing comfort and affordability over environmental considerations.
Q: What is an effective concept to promote ethical consumption?: A: Promoting the sustainability of comfort (such as long-lasting softness) rather than direct environmental protection.
Q: Where was this research presented?: A: It is scheduled to be adopted at the international conference in 2026 and published in a Springer book.