NEC and Meiji University Jointly Research the Effect of Enhancing Fashion Sustainability - 'Sustained Comfort' is an Effective Concept to Shift Consumer Perception of Fashion from 'Consumable' Back to 'Semi-Durable'
NQ Score
82/100
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9
AI Summary (NQ-processed)
NEC and Meiji University published joint research revealing that consumers view fashion as 'consumables'. They found that promoting 'sustained comfort' is a more effective concept to encourage sustainable choices than simply appealing to environmental protection.