What does JP FUNCTIONS mean by "essential" value in food?

It refers to food that combines emotional value like deliciousness with functional value such as being good for the body and health.

When and where will the first product "Hale" be launched?

It will be launched from 2025 at stores like PLAZA and Sugi Pharmacy, with expansion to LAWSON and @cosme store in April 2026.

To rebuild the brand and offer value embodying Japanese pride to the world, amidst Japan's declining competitiveness.

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JP FUNCTIONS aims to fundamentally update Japanese foods by pursuing their essential value, starting with the launch of an inner beauty jelly.

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Q: What does JP FUNCTIONS mean by "essential" value in food?: A: It refers to food that combines emotional value like deliciousness with functional value such as being good for the body and health.
Q: When and where will the first product "Hale" be launched?: A: It will be launched from 2025 at stores like PLAZA and Sugi Pharmacy, with expansion to LAWSON and @cosme store in April 2026.
Q: Why does JP FUNCTIONS focus on "Made in Japan"?: A: To rebuild the brand and offer value embodying Japanese pride to the world, amidst Japan's declining competitiveness.