What are the key points of the "Lenor Citric Acid In Super Deodorizing" renewal?

Improved deodorizing power, refined fragrance, updated design, and the introduction of a new character, "Kuen-chan." Specifically, the "Super Odorless" type features enhanced deodorizing capabilities and a more natural scent.

What specific effects does the "rinsing deodorizer" have?

It removes the cause of odors accumulated in fibers (metal ions) that detergent cannot eliminate, deodorizing from the root. It tackles odors directly rather than masking them with fabric softener fragrance.

What kind of odor concerns does it address?

It addresses a wide range of odor concerns across generations and lifestyles, including spit-up and food spills from child-rearing households, sweat from sportswear, accumulated odors in towels and clothing, and aging odor.

When will the renewed products be available for purchase?

The fully renewed products are scheduled to be sequentially released starting in late June 2026.

What is the role of the new character, "Kuen-chan"?

As a character inspired by citric acid, "Kuen-chan" will communicate the product's new deodorizing habit in commercials and at retail locations in a clear and friendly manner.

AI News NQ Analysis

Don't just mask odors with fragrance, peel away odors that detergent can't remove*¹! "Lenor Citric Acid In Super Deodorizing" Fully Renewed

AI Summary (NQ-processed)

P&G Japan is fully renewing "Lenor Citric Acid In Super Deodorizing," a new genre of "rinsing deodorizer" that is neither a detergent nor a fabric softener, in late June. Key features include improved deodorizing power, enhanced fragrance (gentler and more subtle), a refreshed design across all product lines, and the introduction of a new character, "Kuen-chan."

AI Analysis

Frequently Asked Questions

Q: What are the key points of the "Lenor Citric Acid In Super Deodorizing" renewal?: A: Improved deodorizing power, refined fragrance, updated design, and the introduction of a new character, "Kuen-chan." Specifically, the "Super Odorless" type features enhanced deodorizing capabilities and a more natural scent.
Q: What specific effects does the "rinsing deodorizer" have?: A: It removes the cause of odors accumulated in fibers (metal ions) that detergent cannot eliminate, deodorizing from the root. It tackles odors directly rather than masking them with fabric softener fragrance.
Q: What kind of odor concerns does it address?: A: It addresses a wide range of odor concerns across generations and lifestyles, including spit-up and food spills from child-rearing households, sweat from sportswear, accumulated odors in towels and clothing, and aging odor.
Q: When will the renewed products be available for purchase?: A: The fully renewed products are scheduled to be sequentially released starting in late June 2026.
Q: What is the role of the new character, "Kuen-chan"?: A: As a character inspired by citric acid, "Kuen-chan" will communicate the product's new deodorizing habit in commercials and at retail locations in a clear and friendly manner.