P&G Japan G.K., headquartered in Kobe, announced that its hair care brand Pantene will launch “Pantene Ultimate*4 Essence Booster Mist,” an introductory beauty essence*5 mist designed for severely damaged hair. The product will be available from late June 2026 at selected stores and online shops. Pantene has continued its research into panthenol*6, a vitamin ingredient drawing attention in skin care and other fields. The brand discovered new findings showing that panthenol*6 penetrates deep into damaged hair and further binds with hair proteins*1 to repair it. These findings were accepted for presentation at an international academic conference in September 2025. Created to maximize the power of panthenol*6, the new product contains 30 times more panthenol*7, making it the second most abundant ingredient after water. With continued use, it strengthens hair*2 up to 95% of its original condition. The product is described as the culmination of 80 years of research: a “beauty reawakening*3” mist that strengthens hair*2 up to 95% of its original condition. P&G has long studied panthenol*6, the ingredient from which the Pantene brand name is derived, and has produced many internationally recognized findings. In September 2025, P&G revealed that panthenol*6 binds with proteins inside the hair, becomes part of the hair*1, and repairs and strengthens it*2. The research was presented at the IFSCC international congress, often referred to as the Olympics of cosmetic science. The new “Pantene Ultimate*4 Essence Booster Mist” contains panthenol*6 as the second most abundant ingredient after water. It challenges the conventional image of hair mists as products mainly for fixing bedhead or providing light treatment. Instead, it is a treatment designed to deliver ingredients into damaged hair. With continued use, it strengthens hair*2 up to 95% of its original condition. As the season of intense heat and strong ultraviolet rays approaches, hair is more likely to be exposed to damag