A New Chapter in Lip Makeup The World of Beauty Louis Vuitton is further expanding its beauty domain with a new chapter of "La Beauté". This is a world where travel, creativity, and savoir-faire intersect in the most sophisticated expressions of makeup. Building on the Maison's founding vision, this collection redefines beauty as a lifestyle, an experience, and an art form, setting a new standard for luxury beauty. Under the vision of Pat McGrath (DBE), "La Beauté" has reached its most vibrant expression. The refined lip liner "LV Crayon" has been born, bringing the meticulous techniques she showcases in runway makeup into daily beauty rituals. Achieve Your Ideal Lips with Louis Vuitton A lip liner designed as an homage to the meticulous techniques Pat McGrath herself has showcased on Louis Vuitton runways. "LV Crayon" heralds a new chapter in the world of "La Beauté Louis Vuitton." Conceived by Pat McGrath as the Maison's first Monogram Flower-shaped lip liner, this item is a clear tribute to the meticulous techniques that have characterized her expression on Louis Vuitton runways for over 20 years. Created to enhance, contrast, and perfect any lip look alongside "LV Rouge" and "LV Balm," "LV Crayon" is a sophisticated lip tool that maintains a beautiful finish throughout the day. With a feather-light, silky-smooth application and a high-performance formula, it draws refined contours for strong, impactful lips. "All the looks I've created on Louis Vuitton runways begin with the lip line. That's where precision is elevated to art. The 'LV Crayon' is a tool I want every woman to have. It glides on smoothly and is beautiful the moment you hold it." Pat McGrath Cosmetic Creative Director Design Where Beauty Meets Functionality Each "LV Crayon" is conceived as both an essential for daily makeup and an artistic object. True to the design codes of "La Beauté," every detail embodies not only visual beauty but also a commitment to tactile comfort with each use. Unique Monog