Louis Vuitton has announced a three-year cultural sponsorship of The Frick Collection in Manhattan. To commemorate this partnership, the 2027 Cruise Collection show, led by Artistic Director Nicolas Ghesquière, will be held at the museum on May 20, 2026. This marks the first time the museum's historic galleries will host a fashion show. The collaboration includes funding the 'Louis Vuitton First Fridays' free admission program, sponsoring three upcoming major exhibitions, and establishing a new curatorial research position held by Yifu Liu to study cross-cultural art exchanges between 18th-century Europe and China.