Network Quality is a Prerequisite, Communication Customer Evaluation Axes are Multi-layered [A.T. Kearney]
NQ Score
45/100
N1 Content Completeness
5
AI Summary (NQ-processed)
A.T. Kearney published a survey result of German communication customers. While network quality is important, price and service also affect satisfaction. Customer expectations vary by operator.
AI Analysis
Frequently Asked Questions
- Q: What factor do German communication customers prioritize the most?
- A: Network quality is the most important, contributing 22% to purchase decisions.
- Q: What is the contribution of value for money to satisfaction?
- A: The contribution of value for money to satisfaction is 18%.
- Q: What factor do Deutsche Telekom customers prioritize the most?
- A: Deutsche Telekom customers prioritize network-related factors the most, which are approximately twice as important as those of O2 and Vodafone customers.