ZENSE Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ippei Takahashi) will open "Fender Cafe Shimokitazawa," its first standalone street-level store, in Shimokitazawa, a town where numerous Japanese bands have taken their first steps, on Friday, July 3. Three years have passed since "Fender Cafe" was born on June 30, 2023, within "Fender Flagship Tokyo," Fender's flagship store in Harajuku, Tokyo. Now, the long-awaited second store, "Fender Cafe Shimokitazawa," is set to open. The new store features a space design inspired by the "1969 Rosewood Telecaster®︎," a guitar that has left its mark on music history. It fuses Fender's rock and roll spirit and California coffee culture with Japanese sensibility, craftsmanship, and meticulous hospitality. Set in Shimokitazawa, a district where the culture of authentic live music thrives, the cafe proposes a new music lifestyle where music accompanies everyday life, under the concept of "Good Coffee, Good Vibes." ZENSE Inc. is a creative company that handles Fender Cafe and the apparel brand "F IS FOR FENDER." Fender Cafe is operated by ZENSE Inc. under license from Fender Musical Instruments Corporation. Fender Cafe's Next Choice: "Shimokitazawa" Bringing Music Closer to Everyday Life Since its founding in 1946, Fender has not only built instruments but also nurtured music as a lifestyle. Fender Flagship Tokyo, the flagship store in Harajuku, serves as a place to showcase this vision to the world, not just by selling instruments but also by communicating a new lifestyle of spending time with music through events and community engagement. Now, three years after its opening, to expand this spirit from the destination of the flagship store to a more everyday location, Shimokitazawa was chosen as the area for the second Fender Cafe. Shimokitazawa is a representative music town in Tokyo where countless bands have taken their first steps. Live houses and recording studios breathe life into every corner of the town,