17LIVE Inc. (Shibuya-ku, Tokyo, CEO: Jean Honghui, URL: https://jp.17.live/) is pleased to announce that its live streaming app "17LIVE (Iichina)", one of Japan's largest, will be holding the "Sanrio Characters Party" featuring the globally beloved My Melody and Kuromi, marking the first collaboration in three years with "Sanrio Characters". The event is scheduled to begin on July 1, 2026. © '26 SANRIO CO., LTD. APPR. NO. G670055 "17LIVE" hosts various collaboration projects and events daily with the aim of allowing both existing live streamers (liver) and those who have never streamed before to enjoy live broadcasting. This collaboration event with Sanrio Characters, loved not only in Japan but also around the world, was initiated with the hope of providing an opportunity for more people to experience the fun and approachability of live streaming. During the "Sanrio Characters Party" event period, adorable original collaboration animation gifts featuring My Melody and Kuromi designs will be available. Furthermore, participating livers who meet the event's participation requirements and achieve a certain standard will receive prizes such as limited edition plush toys, popular merchandise, and digital prizes usable within the app, featuring a collaboration between "17LIVE's" official character Baby and My Melody & Kuromi. This event, being held for the first time in three years since its initial launch in 2021, will see the widely loved My Melody and Kuromi coloring "17LIVE" with a "sweet and spicy mix" worldview. Please pay close attention to this event. The details of the "Sanrio Characters Party" are as follows: ■ Event Period: July 1, 2025 (Wed) - July 31, 2025 (Fri) ■ Participation Requirements: "17LIVE" users ■ Sample Prizes (All images are for illustrative purposes) ・Digital Prizes 【In-App Original Badge】 【Profile Background (My Melody)】 【Profile Background (Kuromi)】 ・Prizes (Illustrative Images) 【My Melody Baby ♡ Plush Toy】 【Kuromi Baby ♡ Plush Toy】 【Iichina