What is the Japanese OOH Measurement Data?

It is data used to evaluate outdoor and transit advertising in terms of how many people have seen it, based on industry-wide standards.

What metrics are available?

It provides visibility-adjusted impressions, reach (number of people reached), and average frequency (number of times people are exposed).

How is the data created?

It integrates location big data from multiple companies, including NTT Docomo, and calculates using proprietary estimation logic.

AI News NQ Analysis

Start of measuring "Japan OOH Measurement Data" to visualize OOH ad exposure with unified metrics

NQ Score 84/100

N1 Content Completeness 9

AI Summary (NQ-processed)

The Japan OOH Measurement Association (JOAA) has begun measuring "Japan OOH Measurement Data" to evaluate outdoor and transit advertising exposures based on a common standard.

AI Analysis

Frequently Asked Questions

Q: What is the Japanese OOH Measurement Data?: A: It is data used to evaluate outdoor and transit advertising in terms of how many people have seen it, based on industry-wide standards.
Q: What metrics are available?: A: It provides visibility-adjusted impressions, reach (number of people reached), and average frequency (number of times people are exposed).
Q: How is the data created?: A: It integrates location big data from multiple companies, including NTT Docomo, and calculates using proprietary estimation logic.