JINS Inc. announced a new initiative timed to coincide with the period when families begin receiving school health checkup results. The program aims to encourage children to visit ophthalmologists and support appropriate vision correction. Starting Thursday, May 14, 2026, children aged 12 and under who bring an ophthalmologist-issued prescription to a JINS store will be eligible for the “First Glasses Half-Price Discount,” which offers 50% off the frame price for their first pair of glasses at JINS. The campaign will run at JINS stores nationwide until Wednesday, June 10, Japan’s “Children’s Eye Day,” with the goal of creating an opportunity for society as a whole to protect children’s eye health. Vision tests conducted as part of school health checkups use Landolt rings and classify eyesight into four levels: A, B, C, and D. If a child does not receive an “A” rating, meaning visual acuity of 1.0 or higher, the underlying cause needs to be examined more closely, and many ophthalmologists recommend a medical visit. According to a survey by the National Federation of Health Insurance Societies, 45.0% of elementary school students judged to require medical consultation after school checkups had not visited an ophthalmologist. Data from Japan’s Ministry of Education, Culture, Sports, Science and Technology also indicates that 56.9% of elementary school students rated “B” or below, meaning 0.9 to 0.7 or lower, were living without vision correction. In addition, it is estimated that roughly 40% of children rated “C” or below, meaning 0.6 to 0.3 or lower, remain uncorrected, a level that can affect concentration during learning and cause inconvenience in daily life. Reasons behind non-consultation and lack of correction include guardians not feeling the need for treatment and financial hardship. JINS sees this gap in awareness around the need for medical consultation, along with household financial burden, as factors that can prevent appropriate vision correction. The comp