jinjer Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Ken Tominaga), provider of the integrated HR system "JINJER," announced on July 1, 2026, the appointment of Hiroyuki Tachibana as its new Chief Revenue Officer (CRO). ■ Background for Establishing the CRO Position Since its service launch, "JINJER" has evolved into a product that comprehensively covers the HR domain, from HR and labor, attendance, payroll, and evaluation, to surveys and recruitment (Talentio), centered around an integrated HR database. Amidst significant changes in the HR Tech market and rising expectations for human capital management and AI utilization, jinjer positions the redesign of its "Revenue Engine"—which will deliver these strengths to more customers and provide seamless support from implementation to utilization and results generation—as a critical theme for its next phase of growth. To achieve this, jinjer will establish a new CRO (Chief Revenue Officer) position to oversee the entire sales domain of existing businesses and redesign its revenue foundation, spanning from sales to revenue operations. Concurrently, with the newly established CBDO (Chief Business Development Officer) responsible for discontinuous growth, the company will transition to a dual-axis structure that promotes "scaling existing businesses" and "creating discontinuous growth" in parallel. ■ Profile of CRO Hiroyuki Tachibana After graduating from university, he engaged in sales, business planning, and marketing at internet advertising companies. In 2009, he obtained an MBA from the University of Illinois Urbana-Champaign. Following experience in corporate planning and business revitalization projects, he joined Microsoft Japan in 2010. He was responsible for GTM strategy, business development, and marketing in the advertising business, leading multiple product launches and market strategy formulations. In 2015, he served as JP Commercial Lead at Verizon Media Japan (now Boundless), overseeing sales,